What does "Middle of The Fold" (MTF) mean?
It's the advertising inventory located in the middle of a website page (or second screen) as opposed to the Bellow of the Fold (last screen) and the Above the Fold (first screen).
It's the advertising inventory located in the middle of a website page (or second screen) as opposed to the Bellow of the Fold (last screen) and the Above the Fold (first screen).