Atol increases brand awareness and consumer engagement through innovative campaigns

Santé

Digital Performance

A brand that sees further ahead

À travers notre méthodologie A.K.A by Biggie Impact.

As a leader in the optical sector in France, Atol wanted to increase its brand awareness, drive traffic to its website, and generate leads to find opticians and schedule appointments. In a dynamic market, Atol needs to stand out with innovative campaigns to maintain its leadership position.

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Solutions

An archipelago of digital multichannel solutions

A global strategy

Digital and innovation: a multichannel approach

Biggie deploys a multichannel digital strategy covering the entire year of 2024. The actions include:

Display and native ad campaigns: utilizing various advertising formats to reach diverse audiences on platforms like 20 Minutes and L'Équipe.
Strategic partnerships: highlighting special collections like 'Red Bull Spect Eyewear' to capture the interest of young urban professionals and sports enthusiasts.
Activation on Twitch: reaching younger generations with sports, gaming, and lifestyle content.
Continuous innovations: integrating new levers such as SMS marketing, streaming, and celebrity marketing towards the end of the year.