Comté

Comté strengthens its brand awareness by capitalizing on current events

Food

Conseil & Activation Media Omnicanal

Comté

A daily presence

À travers notre méthodologie A.K.A by Biggie Impact.

Comté aims to be present throughout the year in the daily lives of the French by leveraging current events and significant happenings. The goal is to enhance brand awareness and preference.

Solutions

A targeted multi-channel strategy
Appealing to all ages!
With TV, Display and Video

Comté deploys a multi-channel communication strategy using TV, Display and Video. Targeting includes :

  • 25-35 year-olds, future consumers
  • 35-59 year-olds, current consumers
  • Families, for their recruitment potential

Les résultas

Significant impact: increased recall and purchase intention

The campaign increases ad recall by +35 points, spontaneous awareness by +6 points, and purchase intention by +7 points compared to 2018, demonstrating the effectiveness of the strategy.

+35 points

ad recall

+7 points

purchase intention