
HappyVore drives awareness and sales with Retail Media strategy
Food
Digital Performance

A presence at the end of the buying journey
À travers notre méthodologie A.K.A by Biggie Impact.
HappyVore aims to increase its brand awareness and be present at the end of the online customer journey.
The goal is to optimize conversion through targeted retail media activations.

Solutions
HappyVore is implementing an advertising placement strategy on online sales platforms such as eLeclerc and Carrefour.
The formats used include the endcap, the Butterfly, the Spotlight, and the shopline.
Targeting focuses on vegetarian and vegan consumers, using contextual and categorical data.
Les résultas
The campaign delivered a return on advertising investment (ROAS) of 2.5 in one month and a cart addition rate of 6.5% (+5 points above the benchmark), demonstrating the effectiveness of the strategy in driving awareness and conversion.
return on advertising spend (ROAS) in one month
additions to cart