Happyvore

HappyVore drives awareness and sales with Retail Media strategy

Food

Digital Performance

Happyvore

A presence at the end of the buying journey

À travers notre méthodologie A.K.A by Biggie Impact.

HappyVore aims to increase its brand awareness and be present at the end of the online customer journey.

The goal is to optimize conversion through targeted retail media activations.

Solutions

A targeted placement strategy on eLeclerc and Carrefour
Precise targeting
A focus on vegetarian and vegan consumers

HappyVore is implementing an advertising placement strategy on online sales platforms such as eLeclerc and Carrefour.

The formats used include the endcap, the Butterfly, the Spotlight, and the shopline.

Targeting focuses on vegetarian and vegan consumers, using contextual and categorical data.

Les résultas

Proven and measured effectiveness!

The campaign delivered a return on advertising investment (ROAS) of 2.5 in one month and a cart addition rate of 6.5% (+5 points above the benchmark), demonstrating the effectiveness of the strategy in driving awareness and conversion.

+2,5

return on advertising spend (ROAS) in one month

6,5 %

additions to cart