
TOPICREM raises its brand awareness and visibility in a competitive market
Santé
Conseil & Activation Media Omnicanal

Diversifying communication channels
À travers notre méthodologie A.K.A by Biggie Impact.
In 2023, TOPICREM, a leader in the beauty industry, faces a major challenge: increasing visibility and strengthening brand awareness in a highly competitive market.
The goal is to diversify communication channels and create buzz around the launch of its new sun care line, while capitalizing on the success of its flagship product, Ultra Hydrating, and increasing awareness of other lines. Developing an integrated on and offline strategy is critical to achieving these ambitious goals.

Solutions
Biggie designs and deploys a multi-lever campaign combining both online and offline channels to maximize reach and impact.
The strategy includes:
- enhanced presence on social media,
- targeted TV advertisements,
- strategic sampling operations,
- digital out-of-home (DOOH) advertising campaigns,
- and influencer activations.
This holistic approach allowed the brand to engage with its target audience throughout the year, ensuring a constant and dynamic presence across various touchpoints.
Les résultas
increase in contacts
cost per completed view (CPCV) compared to objectives