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Cookieless, end of third-party trackers

Understand changes in regulations, the impacts on your business and anticipate solutions

On-site/Remote
|
1-8
|
7 hours
h

Course description

cible

objective

Understand changes in regulations and the impacts on your business
profile

Audience

People who wish to understand regulatory developments and anticipate the impacts on their businesses
sourire

Prerequisites

This training is aimed at all audiences. No prerequisites.
check

Means of evaluation

Scenario via practical cases
Cookieless Training

From

950

€ excl. tax

/per trainee

Number of trainees

Between 1 and 8

Duration

7 hours

Equipment

To participate in this training, you must have a computer and an Internet connection (headphones are also recommended) during remote sessions.

Location

Training can be done on-site in our/your premises or remotely (teams videoconferencing, zoom, Google meets, etc.)

Access deadline

1 month before the start of the training. Response within 48 hours.

Training content

STEP 1 :

Understand the challenges of today and tomorrow of cookieless

  • Recall the historical and legal context
  • Identify solutions
  • Media distribution: Individual targeting, Cohort targeting, Contextual targeting
  • Measurements
  • Anticipate impacts

STEP 2 :

Apply via a practical case

STEP 3 :

Confirm acquired knowledge via 3qtz certification

Training schedule

  • [.heading-style-h4][.text-color-blue]from 9:30 a.m. to 10 a.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]Introduction[.text-weight-bold][.text-style-allcaps] of the people and the day
  • [.heading-style-h4][.text-color-blue]from 10 a.m. to 12 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 1 :[.text-weight-bold][.text-style-allcaps] Understanding the cookieless issues of today and tomorrow (1/2)
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : PowerPoint support[.text-color-blue]
  • [.heading-style-h4][.text-color-blue]from 12 p.m. to 1 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]Meal break[.text-weight-bold][.text-style-allcaps]
  • [.heading-style-h4][.text-color-blue]from 1 p.m. to 2:30 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 2 :[.text-weight-bold][.text-style-allcaps] Understanding the cookieless challenges of today and tomorrow (2/2)
  • [.heading-style-h4][.text-color-blue]from 2:30 p.m. to 4:00 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 3 :[.text-weight-bold][.text-style-allcaps] Apply via a practical case
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : exercice exercise then powerpoint support for the restitution of the case [.text-color-blue]
  • [.heading-style-h4][.text-color-blue]from 4:00 p.m. to 4:30 p.m. [.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]BREAK[.text-weight-bold][.text-style-allcaps]
  • [.heading-style-h4][.text-color-blue]from 4:30 p.m. to 5:30 p.m. [.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 4 :[.text-weight-bold][.text-style-allcaps] Confirm acquired skills via 3qtz certification
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : passing the certification online, Google Form[.text-color-blue]

Our trainers

L'Huillier
Simon
L'Huillier
Directeur Associé Opération
Handy
Héloise
Handy
Consutante Social Media

Would you like to Find out more about the course and calendar?

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