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Gain efficiency in e-retail media management

On-site/Remote
|
1-8
|
7
h

Course description

cible

objective

Gain efficiency in the management of e-retail media, namely: understand the ecosystem in detail, build coherent activations, manage and analyze to leverage lessons
profile

Audience

People who manage Food e-retail media activations and want to improve their performance
sourire

Prerequisites

This training is aimed at people with knowledge of E Retail
check

Means of evaluation

Scenario via practical cases
Gain efficiency in e-retail media management

From

950

€ excl. tax

/per trainee

Number of trainees

Between 1 and 8

Duration

7 hours

Equipment

To participate in this training, you must have a computer and an Internet connection (headphones are also recommended) during remote sessions.

Location

Training can be done on-site in our/your premises or remotely (teams videoconferencing, zoom, Google meets, etc.)

Access deadline

1 month before the start of the training. Response within 48 hours.

Training content

STEP 1 :

Remember the basics and master advanced concepts to effectively manage your e-retail media activations

  • Understand the market via a detailed overview (including descriptive sheets by media players) and identify some prospects
  • Build and manage its activation
  • Measure: measurement is heterogeneous, it is necessary to understand this heterogeneity in order to apply adjustment keys and thus make the results comparable between advertising agencies

STEP 2 :

Apply via two practical cases

  • Write a brief to an e-retail media agency / a retailer
  • Straighten your activation balance sheets to make budgetary investment decisions

STEP 3 :

Confirm acquired knowledge via 3qtz certification

Training schedule

  • [.heading-style-h4][.text-color-blue] STEP 1[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] PowerPoint support[.text-weight-bold][.text-style-allcaps]
  • [.heading-style-h4][.text-color-blue] STEP 2[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] exercise then powerpoint support for the restitution of the case[.text-weight-bold][.text-style-allcaps]
  • [.heading-style-h4][.text-color-blue] STEP 3[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] passing the online certification, Google Form[.text-weight-bold][.text-style-allcaps]

Our trainers

Cezard
Vincent
Cezard
Directeur Retail
Andrieux
Margaux
Andrieux
Directrice Consulting

Would you like to Find out more about the course and calendar?

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