
Course description
objective
Audience
Prerequisites
Means of evaluation
From
950
€ excl. tax
/per trainee
Number of trainees
Between 1 and 8
Duration
7 hours
Equipment
To participate in this training, you must have a computer and an Internet connection (headphones are also recommended) during remote sessions.
Location
Training can be done on-site in our/your premises or remotely (teams videoconferencing, zoom, Google meets, etc.)
Access deadline
1 month before the start of the training. Response within 48 hours.
Training content
STEP 1 :
Remember the basics and master advanced concepts to effectively manage your e-retail media activations
- Understand the market via a detailed overview (including descriptive sheets by media players) and identify some prospects
- Build and manage its activation
- Measure: measurement is heterogeneous, it is necessary to understand this heterogeneity in order to apply adjustment keys and thus make the results comparable between advertising agencies
STEP 2 :
Apply via two practical cases
- Write a brief to an e-retail media agency / a retailer
- Straighten your activation balance sheets to make budgetary investment decisions
STEP 3 :
Confirm acquired knowledge via 3qtz certification

Training schedule
- [.heading-style-h4][.text-color-blue] STEP 1[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold] PowerPoint support[.text-weight-bold][.text-style-allcaps]
- [.heading-style-h4][.text-color-blue] STEP 2[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold] exercise then powerpoint support for the restitution of the case[.text-weight-bold][.text-style-allcaps]
- [.heading-style-h4][.text-color-blue] STEP 3[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold] passing the online certification, Google Form[.text-weight-bold][.text-style-allcaps]
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