Google Analytics Training
The prerequisites to understand how it works

Course description
objective
Audience
Prerequisites
Means of evaluation
From
950
€ excl. tax
/per trainee
Number of trainees
Between 1 and 8
Duration
7 hours
Equipment
To participate in this training, you must have a computer and an Internet connection (headphones are also recommended) during remote sessions.
Location
Training can be done on-site in our/your premises or remotely (teams videoconferencing, zoom, Google meets, etc.)
Access deadline
1 month before the start of the training. Response within 48 hours.
Training content
STEP 1 :
Understand the basics
- Introduction: what is GA4?
- Operation (marking plan, data collection, tracking)
- Configuration (including integration into the Google ecosystem)
- Key concepts (events, key events, dimensions)
- Limits (sampling, consent, etc.)
STEP 2 :
Apply via a practical case
STEP 3 :
- Master the tool + Performance focus on GA4 Key reports and metrics (focus on performance Kpis)
- Creating audiences and segments Exploration Tools (free format, conversion funnel, path exploration)
- Attribution Reports
STEP 4 :
Apply via a practical case
STEP 5 :
- Google Analytics – Customizing the interface
- Channel Grouping Customization options

Training schedule
- [.heading-style-h4][.text-color-blue]from 9:30 a.m. to 10 a.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold]Introduction[.text-weight-bold][.text-style-allcaps] of the people and the day
- [.heading-style-h4][.text-color-blue]from 10 a.m. to 12 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold] STEP 1 et STEP 2[.text-weight-bold][.text-style-allcaps] Understand the basics and apply a practical case
- [.heading-style-h4][.text-color-blue]from 12 p.m. to 1 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold]Meal break[.text-weight-bold][.text-style-allcaps]
- [.heading-style-h4][.text-color-blue]from 1 p.m. to 3 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold] STEP 3 et STEP 4 :[.text-weight-bold][.text-style-allcaps] Master the tool + Performance focus on GA4 and apply to a practical case
- [.heading-style-h4][.text-color-blue]from 3 p.m. to 3:30 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold]Break[.text-weight-bold][.text-style-allcaps]
- [.heading-style-h4][.text-color-blue]from 3:30 p.m. to 5:30 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold]STEP 5 :[.text-weight-bold][.text-style-allcaps] Customizing the interface
- [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] Step 1/3: PowerPoint support; Step 2/4/5: Practical cases and personalization via Google Analytics [.text-color-blue]
Would you like to Find out more about the course and calendar?
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