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Google Analytics Training

The prerequisites to understand how it works

On-site/Remote
|
1-8
|
7 hours
h

Course description

cible

objective

Understand how Google Analytics works, successfully complete your first reports, configure, collect data, personalize your analyses
profile

Audience

People who want to understand how Google Analytics works
sourire

Prerequisites

This training is aimed at all audiences. A request for access to GA4 will be requested before the training to personalize the practical cases.
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Means of evaluation

Scenario via practical cases
Google Analytics

From

950

€ excl. tax

/per trainee

Number of trainees

Between 1 and 8

Duration

7 hours

Equipment

To participate in this training, you must have a computer and an Internet connection (headphones are also recommended) during remote sessions.

Location

Training can be done on-site in our/your premises or remotely (teams videoconferencing, zoom, Google meets, etc.)

Access deadline

1 month before the start of the training. Response within 48 hours.

Training content

STEP 1 :

Understand the basics

  • Introduction: what is GA4?
  • Operation (marking plan, data collection, tracking)
  • Configuration (including integration into the Google ecosystem)
  • Key concepts (events, key events, dimensions)
  • Limits (sampling, consent, etc.)

STEP 2 :

Apply via a practical case

STEP 3  :

  • Master the tool + Performance focus on GA4 Key reports and metrics (focus on performance Kpis)
  • Creating audiences and segments Exploration Tools (free format, conversion funnel, path exploration)
  • Attribution Reports

STEP 4 :

Apply via a practical case

STEP 5 :

  • Google Analytics – Customizing the interface
  • Channel Grouping Customization options

Training schedule

  • [.heading-style-h4][.text-color-blue]from 9:30 a.m. to 10 a.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]Introduction[.text-weight-bold][.text-style-allcaps] of the people and the day
  • [.heading-style-h4][.text-color-blue]from 10 a.m. to 12 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 1 et STEP 2[.text-weight-bold][.text-style-allcaps] Understand the basics and apply a practical case
  • [.heading-style-h4][.text-color-blue]from 12 p.m. to 1 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]Meal break[.text-weight-bold][.text-style-allcaps]
  • [.heading-style-h4][.text-color-blue]from 1 p.m. to 3 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 3 et STEP 4 :[.text-weight-bold][.text-style-allcaps] Master the tool + Performance focus on GA4 and apply to a practical case
  • [.heading-style-h4][.text-color-blue]from 3 p.m. to 3:30 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]Break[.text-weight-bold][.text-style-allcaps]
  • [.heading-style-h4][.text-color-blue]from 3:30 p.m. to 5:30 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 5 :[.text-weight-bold][.text-style-allcaps] Customizing the interface
  • [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] Step 1/3: PowerPoint support; Step 2/4/5: Practical cases and personalization via Google Analytics [.text-color-blue]

Our trainers

L'Huillier
Simon
L'Huillier
Directeur Associé Opération
Tritz
Paul
Tritz
Consultant SEA/Paid social

Would you like to Find out more about the course and calendar?

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