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Growth marketing training:

Succeed in your digital acquisition campaigns

On-site/Remote
|
1-8
|
7
h

Course description

cible

objective

Increase your turnover or lead volumes
profile

Audience

People who wish to increase their turnover or lead volume via digital media
sourire

Prerequisites

This training is aimed at all audiences. No prerequisites.
check

Means of evaluation

Scenario via practical cases
Growth Marketing

From

950

€ excl. tax

/per trainee

Number of trainees

Between 1 and 8

Duration

7 hours

Equipment

To participate in this training, you must have a computer and an Internet connection (headphones are also recommended) during remote sessions.

Location

Training can be done on-site in our/your premises or remotely (teams videoconferencing, zoom, Google meets, etc.)

Access deadline

1 month before the start of the training. Response within 48 hours.

Training content

STEP 1 :

Understand the basics and some advanced concepts

  • Understand digital solutions
  • Define a Kpis framework
  • Define your digital acquisition plan
  • Ensure that the measurement prerequisites are in place: site centrics, CNIL regulations
  • Build your reporting
  • Effectively optimize your plan

STEP 2 :

Apply via a practical case – e-commerce

STEP 3 :

Confirm acquired knowledge via 3qtz certification (Google Forms)

Training schedule

  • [.heading-style-h4][.text-color-blue]from 9:30 a.m. to 10 a.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]Introduction[.text-weight-bold][.text-style-allcaps] of the people and the day
  • [.heading-style-h4][.text-color-blue]from 10 a.m. to 12 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 1[.text-weight-bold][.text-style-allcaps] Understand the basics and some advanced concepts (1/2)
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] PowerPoint support[.text-color-blue]
  • [.heading-style-h4][.text-color-blue] from 12 p.m. to 1 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]MEAL BREAK[.text-weight-bold][.text-style-allcaps]
  • [.heading-style-h4][.text-color-blue]from 1 p.m. to 2 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 1 :[.text-weight-bold][.text-style-allcaps] Understanding the basics and some advanced concepts (2/2)
  • [.heading-style-h4][.text-color-blue]from 2 p.m. to 4 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 2 :[.text-weight-bold][.text-style-allcaps] Apply via a practical case – retail case
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] exercise then powerpoint support for the restitution of the case[.text-color-blue]
  • [.heading-style-h4][.text-color-blue]4:00 p.m. to 4:30 p.m. [.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]PAUSE[.text-weight-bold][.text-style-allcaps]
  • [.heading-style-h4][.text-color-blue]from 4:30 p.m. to 5:30 p.m. [.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 3 :[.text-weight-bold][.text-style-allcaps] Confirm acquired skills via 3qtz certification
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] passing the certification online, Google Form[.text-color-blue]

Our trainers

Andrieux
Margaux
Andrieux
Directrice Consulting
Delalande
Jeanne
Delalande
Senior Media Trader

Would you like to Find out more about the course and calendar?

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