Programmatic Advertising
Understanding the programmatic ecosystem

Course description
objective
Audience
Prerequisites
Means of evaluation
From
950
€ excl. tax
/per trainee
Number of trainees
Between 1 and 8
Duration
7 hours
Equipment
To participate in this training, you must have a computer and an Internet connection (headphones are also recommended) during remote sessions.
Location
Training can be done on-site in our/your premises or remotely (teams videoconferencing, zoom, Google meets, etc.)
Access deadline
1 month before the start of the training. Response within 48 hours.
Training content
STEP 1 :
Understand the basic notions of the programmatic ecosystem
- Definition
- Functioning
- Market figures (investments)
STEP 2 :
Know how to build a programmatic campaign
- How to carry out a branding campaign?
- How to carry out an acquisition campaign?
- Define the device strategy, levers, formats
STEP 3 :
Define and measure the key success factors of a campaign
- How to judge the performance of a campaign?
- Analyze campaign results and draw lessons
- Know the Benchmark of your sector and average markets
STEP 4 :
Understand current trends and know the future topics of programmatic
- Cookieless
- RGPD
- SPO
- Eco-Responsibility
STEP 5 :
Confirm what you have learned via an evaluation questionnaire

Training schedule
- [.heading-style-h4][.text-color-blue]from 9:30 a.m. to 10 a.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold]Introduction[.text-weight-bold][.text-style-allcaps] of the people and the day
- [.heading-style-h4][.text-color-blue]from 10 a.m. to 11 a.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold] STEP 1[.text-weight-bold][.text-style-allcaps] Introduction to programmatic
- [.heading-style-h4][.text-color-blue]from 11:00 a.m. to 12:30 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold] STEP 2.1 :[.text-weight-bold][.text-style-allcaps] Build a programmatic branding campaign
- [.heading-style-h4][.text-color-blue] from 12:30 p.m. to 2 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold] MEAL BREAK[.text-weight-bold][.text-style-allcaps]
- [.heading-style-h4][.text-color-blue]from 2:00 p.m. to 3:00 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold]STEP 2.2 :[.text-weight-bold][.text-style-allcaps] Build a programmatic campaign for performance
- [.heading-style-h4][.text-color-blue]from 3:00 p.m. to 4:00 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold]STEP 3 :[.text-weight-bold][.text-style-allcaps] Define and measure key campaign success factors
- [.heading-style-h4][.text-color-blue] from 4:00 p.m. to 4:30 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold]BREAK[.text-weight-bold][.text-style-allcaps]
- [.heading-style-h4][.text-color-blue]from 4:30 p.m. to 5:00 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold]STEP 4 :[.text-weight-bold][.text-style-allcaps] Understand and know current trends or future topics
- [.heading-style-h4][.text-color-blue] from 5:30 p.m. to 6:00 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold]STEP 5 :[.text-weight-bold][.text-style-allcaps] Evaluation via a questionnaire
- [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] Step 1 to 4 : PowerPoint support + Application via practical cases; Step 5 : Certification of acquired knowledge via an evaluation questionnaire[.text-color-blue]
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