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Programmatic Advertising

Understanding the programmatic ecosystem

On-site/Remote
|
1-8
|
7 hours
h

Course description

cible

objective

Discover and assimilate all the actors and mechanisms of the programmatic ecosystem
profile

Audience

People who want to understand programmatic advertising
sourire

Prerequisites

This training is aimed at all audiences
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Means of evaluation

Simulation via practical cases via quizzes and certification of acquired knowledge via an evaluation questionnaire
Programmatic Advertising Level 1

From

950

€ excl. tax

/per trainee

Number of trainees

Between 1 and 8

Duration

7 hours

Equipment

To participate in this training, you must have a computer and an Internet connection (headphones are also recommended) during remote sessions.

Location

Training can be done on-site in our/your premises or remotely (teams videoconferencing, zoom, Google meets, etc.)

Access deadline

1 month before the start of the training. Response within 48 hours.

Training content

STEP 1 :

Understand the basic notions of the programmatic ecosystem

  • Definition
  • Functioning
  • Market figures (investments)

STEP 2 :

Know how to build a programmatic campaign

  • How to carry out a branding campaign?
  • How to carry out an acquisition campaign?
  • Define the device strategy, levers, formats

STEP 3  :

Define and measure the key success factors of a campaign

  • How to judge the performance of a campaign?
  • Analyze campaign results and draw lessons
  • Know the Benchmark of your sector and average markets

STEP 4 :

Understand current trends and know the future topics of programmatic

  • Cookieless
  • RGPD
  • SPO
  • Eco-Responsibility

STEP 5 :

Confirm what you have learned via an evaluation questionnaire

Training schedule

  • [.heading-style-h4][.text-color-blue]from 9:30 a.m. to 10 a.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]Introduction[.text-weight-bold][.text-style-allcaps] of the people and the day
  • [.heading-style-h4][.text-color-blue]from 10 a.m. to 11 a.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 1[.text-weight-bold][.text-style-allcaps] Introduction to programmatic
  • [.heading-style-h4][.text-color-blue]from 11:00 a.m. to 12:30 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 2.1 :[.text-weight-bold][.text-style-allcaps] Build a programmatic branding campaign
  • [.heading-style-h4][.text-color-blue] from 12:30 p.m. to 2 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] MEAL BREAK[.text-weight-bold][.text-style-allcaps]
  • [.heading-style-h4][.text-color-blue]from 2:00 p.m. to 3:00 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 2.2 :[.text-weight-bold][.text-style-allcaps] Build a programmatic campaign for performance
  • [.heading-style-h4][.text-color-blue]from 3:00 p.m. to 4:00 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 3 :[.text-weight-bold][.text-style-allcaps] Define and measure key campaign success factors
  • [.heading-style-h4][.text-color-blue] from 4:00 p.m. to 4:30 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]BREAK[.text-weight-bold][.text-style-allcaps]
  • [.heading-style-h4][.text-color-blue]from 4:30 p.m. to 5:00 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 4 :[.text-weight-bold][.text-style-allcaps] Understand and know current trends or future topics
  • [.heading-style-h4][.text-color-blue] from 5:30 p.m. to 6:00 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 5 :[.text-weight-bold][.text-style-allcaps] Evaluation via a questionnaire
  • [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] Step 1 to 4 : PowerPoint support + Application via practical cases; Step 5 : Certification of acquired knowledge via an evaluation questionnaire[.text-color-blue]

Our trainers

Fernandes
Guillaume
Fernandes
Team Leader Account Strategist
Carbonel
Nicolas
Carbonel
Team Leader Client Partner

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