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Programmatic Advertising

Master the tools and techniques to optimize programmatic campaigns

On-site/Remote
|
1-10
|
7 hours
h
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Course description

cible

objective

Acquire essential skills to optimize programmatic campaigns using industry tools and best practices.
profile

Audience

Les personnes qui souhaitent approfondir leurs connaissances des campagnes de publicités programmatiques et des outils de mesure
sourire

Prerequisites

This training is aimed at an audience who has mastered the basics of programmatic advertising (or having followed the Programmatic Advertising training – Level 1)
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Means of evaluation

Simulation via practical cases via quizzes and certification of acquired knowledge via an evaluation questionnaire
Programmatic Advertising Level 2

From

950

€ excl. tax

/per trainee

Number of trainees

Between 1 and 10

Duration

7 hours

Equipment

To participate in this training, you must have a computer and an Internet connection (headphones are also recommended) during remote sessions.

Location

Training can be done on-site in our/your premises or remotely (teams videoconferencing, zoom, Google meets, etc.)

Access deadline

1 month before the start of the training. Response within 48 hours.

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Training content

STEP 1 :

Understand how data works and the related tools

  • What are the types of data?
  • How do cookies work?
  • Who are the data players?

STEP 2 :

Analyze the KPIs in depth

  • What are the media KPIs?
  • What are the performance KPIs?
  • How to analyze and highlight these KPIs?

STEP 3  :

Understanding Brandsafety

  • How to define Brandsafety? How to use Brandsafety? What are the market tools?

STEP 4 :

Master Attribution & Contribution

  • How to define and distinguish attribution and contribution?
  • What is Post-View and Post-Click measurement?
  • What are the different existing models?
  • What are the market tools?

STEP 5 :

Become a programmatic expert

  • What are the programmatic professions?
  • What is the role of the Account Strategist?
  • What is the role of the Media Trader
  • How is a programmatic advertising campaign configured? (DEMO)

STEP 6 :

Confirm what you have learned via an evaluation questionnaire

‍

Training schedule

  • [.heading-style-h4][.text-color-blue] from 9:45 a.m. to 10:15 a.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 1 :[.text-weight-bold][.text-style-allcaps] Operation of data and related tools
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : PowerPoint support + Application via practical cases + Demo [.text-color-blue]
  • [.heading-style-h4][.text-color-blue]from 10:15 a.m. to 11:00 a.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 2 :[.text-weight-bold][.text-style-allcaps] In-depth KPI analysis
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : PowerPoint support + Application via practical cases + Demo [.text-color-blue]
  • [.heading-style-h4][.text-color-blue]from 11:20 a.m. to 12:00 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 3 :[.text-weight-bold][.text-style-allcaps] Brand safety
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : [.text-color-blue]PowerPoint support + Application via practical cases + Demo [.text-color-blue]
  • [.heading-style-h4][.text-color-blue]from 12:00 p.m. to 12:30 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 4 :[.text-weight-bold][.text-style-allcaps] Attribution and Contribution
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : PowerPoint support + Application via practical cases + Demo [.text-color-blue]
  • [.heading-style-h4][.text-color-blue]from 12:30 p.m. to 2 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]MEAL BREAK[.text-weight-bold][.text-style-allcaps]
  • [.heading-style-h4][.text-color-blue]from 2:00 p.m. to 4:00 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 5.1 : [.text-weight-bold][.text-style-allcaps] Live my Life as a Programmatic Expert
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : PowerPoint support + Application via practical cases + Demo [.text-color-blue]
  • [.heading-style-h4][.text-color-blue]from 4:00 p.m. to 4:30 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]BREAK[.text-weight-bold][.text-style-allcaps]
  • [.heading-style-h4][.text-color-blue] from 4:30 p.m. to 5:30 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 5.2 :[.text-weight-bold][.text-style-allcaps] Live my Life as a Programmatic Expert
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : Certification of acquired knowledge via an evaluation questionnaire [.text-color-blue]
  • [.heading-style-h4][.text-color-blue] from 5:30 p.m. to 6:00 p.m. [.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 6 :[.text-weight-bold][.text-style-allcaps] Evaluation via a questionnaire
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : Certification of acquired knowledge via an evaluation questionnaire [.text-color-blue]

Our trainers

Fernandes
Guillaume
Fernandes
Team Leader Account Strategist
Carbonel
Nicolas
Carbonel
Team Leader Client Partner

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