Programmatic Video Advertising
Understand the video ecosystem in programmatic advertising

Course description
objective
Audience
Prerequisites
Means of evaluation
From
950
€ excl. tax
/per trainee
Number of trainees
Between 1 and 8
Duration
7 hours
Equipment
To participate in this training, you must have a computer and an Internet connection (headphones are also recommended) during remote sessions.
Location
Training can be done on-site in our/your premises or remotely (teams videoconferencing, zoom, Google meets, etc.)
Access deadline
1 month before the start of the training. Response within 48 hours.
Training content
STEP 1 :
Understand the video ecosystem
- Definitions
- The different formats
- Market players
STEP 2 :
Understand the technical notions of the video world
- Technical issues
- The evolution of video standards
- Technologies and measurement
STEP 3 :
Analyze the performance of a video campaign
- Video-specific KPIs
- Warnings
- Implementation of an optimal video strategy
STEP 4 :
Confirm what you have learned via an evaluation questionnaire

Training schedule
- [.heading-style-h4][.text-color-blue]from 2:00 p.m. to 2:15 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold]Introduction[.text-weight-bold][.text-style-allcaps] of the people and the day
- [.heading-style-h4][.text-color-blue]from 2:15 p.m. to 3:00 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold]STEP 1 :[.text-weight-bold][.text-style-allcaps] Understanding the video ecosystem
[.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : PowerPoint support + Application via practical cases[.text-color-blue]
- [.heading-style-h4][.text-color-blue]from 3:00 p.m. to 3:45 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold] STEP 2.1 :[.text-weight-bold][.text-style-allcaps] Understand the technical notions of the video world
[.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : PowerPoint support + Application via practical cases[.text-color-blue]
- [.heading-style-h4][.text-color-blue]from 3:45 p.m. to 4:00 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold]BREAK[.text-weight-bold][.text-style-allcaps]
- [.heading-style-h4][.text-color-blue]from 4:00 p.m. to 4:30 p.m. [.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold] STEP 2.2 :[.text-weight-bold][.text-style-allcaps] Understand the technical notions of the video world
[.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : PowerPoint support + Application via practical cases[.text-color-blue]
- [.heading-style-h4][.text-color-blue]from 4:30 p.m. to 5:30 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold] STEP 3 : [.text-weight-bold][.text-style-allcaps] Analyze the performance of a video campaign
[.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : PowerPoint support + Application via practical cases[.text-color-blue]
- [.heading-style-h4][.text-color-blue]from 5:30 p.m. to 6:00 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold]STEP 4 :[.text-weight-bold][.text-style-allcaps] Confirm what you have learned via an evaluation questionnaire
- [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : Certification of acquired knowledge via an evaluation questionnaire [.text-color-blue]
Would you like to Find out more about the course and calendar?
Pour toutes les personnes en situation de handicap veuillez nous consulter pour identifier les solutions les plus adaptées.





