left arrow
Back to formations

Programmatic Video Advertising

Understand the video ecosystem in programmatic advertising

On-site/Remote
|
1-8
|
7 hours
h

Course description

cible

objective

Discover and assimilate all the principles specific to video in programmatic advertising
profile

Audience

People who want to understand how Google Analytics works
sourire

Prerequisites

This training is aimed at an audience with knowledge of programmatic advertising (or having followed the Programmatic Advertising training – Level 1)
check

Means of evaluation

Scenario via practical cases
Programmatic Video Advertising

From

950

€ excl. tax

/per trainee

Number of trainees

Between 1 and 8

Duration

7 hours

Equipment

To participate in this training, you must have a computer and an Internet connection (headphones are also recommended) during remote sessions.

Location

Training can be done on-site in our/your premises or remotely (teams videoconferencing, zoom, Google meets, etc.)

Access deadline

1 month before the start of the training. Response within 48 hours.

Training content

STEP 1 :

Understand the video ecosystem

  • Definitions
  • The different formats
  • Market players

STEP 2 :

Understand the technical notions of the video world

  • Technical issues
  • The evolution of video standards
  • Technologies and measurement

STEP 3  :

Analyze the performance of a video campaign

  • Video-specific KPIs
  • Warnings
  • Implementation of an optimal video strategy

STEP 4 :

Confirm what you have learned via an evaluation questionnaire

Training schedule

  • [.heading-style-h4][.text-color-blue]from 2:00 p.m. to 2:15 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]Introduction[.text-weight-bold][.text-style-allcaps] of the people and the day
  • [.heading-style-h4][.text-color-blue]from 2:15 p.m. to 3:00 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 1 :[.text-weight-bold][.text-style-allcaps] Understanding the video ecosystem
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : PowerPoint support + Application via practical cases[.text-color-blue]
  • [.heading-style-h4][.text-color-blue]from 3:00 p.m. to 3:45 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 2.1 :[.text-weight-bold][.text-style-allcaps] Understand the technical notions of the video world
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : PowerPoint support + Application via practical cases[.text-color-blue]
  • [.heading-style-h4][.text-color-blue]from 3:45 p.m. to 4:00 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]BREAK[.text-weight-bold][.text-style-allcaps]
  • [.heading-style-h4][.text-color-blue]from 4:00 p.m. to 4:30 p.m. [.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 2.2 :[.text-weight-bold][.text-style-allcaps] Understand the technical notions of the video world
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : PowerPoint support + Application via practical cases[.text-color-blue]
  • [.heading-style-h4][.text-color-blue]from 4:30 p.m. to 5:30 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 3 : [.text-weight-bold][.text-style-allcaps] Analyze the performance of a video campaign
    [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : PowerPoint support + Application via practical cases[.text-color-blue]
  • [.heading-style-h4][.text-color-blue]from 5:30 p.m. to 6:00 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 4 :[.text-weight-bold][.text-style-allcaps] Confirm what you have learned via an evaluation questionnaire
  • [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] : Certification of acquired knowledge via an evaluation questionnaire [.text-color-blue]

Our trainers

Fernandes
Guillaume
Fernandes
Team Leader Account Strategist
Carbonel
Nicolas
Carbonel
Team Leader Client Partner

Would you like to Find out more about the course and calendar?

Pour toutes les personnes en situation de handicap veuillez nous consulter pour identifier les solutions les plus adaptées.

No items found.