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Server side Tracking (measurement) training

On-site/Remote
|
1-5
|
3.5
h

Course description

cible

objective

Successfully transition your measurement to server side (server side measurement) : - Understand how server side tracking works (server side measurement) - Understand the different facets of server site tracking (server side measurement) and its areas of application - Understand the benefit of the approach compared to client side tracking (client side measurement) - Understand the advantages and disadvantages of the approach
profile

Audience

People in charge of tracking and/or measuring digital performance
sourire

Prerequisites

This training is aimed at anyone with knowledge of tracking (measurement) and tag management (beacons)
check

Means of evaluation

A questionnaire will be given to each participant to evaluate the training
Server Side Tracking

From

950

€ excl. tax

/per trainee

Number of trainees

Between 1 and 5

Duration

7 hours

Equipment

To participate in this training, you must have a computer and an Internet connection (headphones are also recommended) during remote sessions.

Location

Training can be done on-site in our/your premises or remotely (teams videoconferencing, zoom, Google meets, etc.)

Access deadline

1 month before the start of the training. Response within 48 hours.

Training content

STEP 1 :

Understand the basics and some advanced notions of server side tracking: Definition, benefits and deployment

STEP 2 :

Apply via two practical cases

STEP 3 :

Confirm what you have learned via the questionnaire

Training schedule

  • [.heading-style-h4][.text-color-blue]from 2 p.m. to 2:15 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]Introduction[.text-weight-bold][.text-style-allcaps] of the people and the day
  • [.heading-style-h4][.text-color-blue]from 2:15 p.m. to 3:15 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 1[.text-weight-bold][.text-style-allcaps] Understand the basics and some advanced notions of server side tracking (server side measurement): Definition, benefits and deployment
  • [.heading-style-h4][.text-color-blue]from 3:15 p.m. to 4:00 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold] STEP 2 :[.text-weight-bold][.text-style-allcaps] Apply via a practical case no. 1
  • [.heading-style-h4][.text-color-blue]from 4:00 p.m. to 4:15 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]BREAK[.text-weight-bold][.text-style-allcaps]
  • [.heading-style-h4][.text-color-blue]from 4:15 p.m. to 5 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 2 :[.text-weight-bold][.text-style-allcaps] Apply via practical case no. 2
  • [.heading-style-h4][.text-color-blue]from 5 p.m. to 5:30 p.m.[.text-color-blue][.heading-style-h4]
    [.text-style-allcaps][.text-weight-bold]STEP 3 :[.text-weight-bold][.text-style-allcaps] Confirm what you have learned via the questionnaire and questions and answers
  • [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] Training which includes a theoretical part, use cases and questions/answers; During the training, trainees have access to their tracking (measurement) environment which will have been previously shared with the trainer(s); Before the training, an exchange is planned between the trainer and the trainees to personalize the content to the problems encountered by the trainees[.text-color-blue]

Our trainers

L'Huillier
Simon
L'Huillier
Directeur Associé Opération

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