Course description
objective
Understand e-retail media
Audience
For people belonging to trade marketing teams or people who will have to manage e-retail media activations
Prerequisites
This training is aimed at all audiences. No prerequisites.
Means of evaluation
Scenario via practical cases
Understanding e-retail media
From
950
€ excl. tax
/per trainee
Number of trainees
Between 1 and 8
Duration
7 hours
Equipment
To participate in this training, you must have a computer and an Internet connection (headphones are also recommended) during remote sessions.
Location
Training can be done on-site in our/your premises or remotely (teams videoconferencing, zoom, Google meets, etc.)
Access deadline
1 month before the start of the training. Response within 48 hours
Training content
STEP 1 :
Recall key concepts and understand certain advanced concepts
- Recall the state of e-commerce
- Understand the e-retail market via an overview of the players
- Understand the objectives of E-Retail media, the Kpis to follow and the solutions to meet them
- Measure: measurement is heterogeneous, it is necessary to understand this heterogeneity in order to apply adjustment keys and thus make the results comparable between advertising agencies
STEP 2 :
Apply via two practical cases
- Challenge a recommendation pushed by an advertising agency / a retailer
- Read a report and request optimizations from the advertising agency / retailer
STEP 3 :
Confirm acquired knowledge via 3qtz certification
Training schedule
- [.heading-style-h4][.text-color-blue]from 9:30 a.m. to 10 a.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold]Introduction[.text-weight-bold][.text-style-allcaps] of the people and the day
- [.heading-style-h4][.text-color-blue]from 10 a.m. to 12 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold] STEP 1[.text-weight-bold][.text-style-allcaps] Recall the basics and master the advanced concepts (1/2) [.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] PowerPoint support[.text-color-blue]
- [.heading-style-h4][.text-color-blue]from 12 p.m. to 1 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold]MEAL BREAK[.text-weight-bold][.text-style-allcaps]
- [.heading-style-h4][.text-color-blue]from 1 p.m. to 2 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold]STEP 1 :[.text-weight-bold][.text-style-allcaps] Recall the basics and master advanced concepts (2/2)
- [.heading-style-h4][.text-color-blue]from 2:00 p.m. to 4:00 p.m.[.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold]STEP 2 :[.text-weight-bold][.text-style-allcaps] Apply via a practical case
[.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] exercise then powerpoint support for the restitution of the case[.text-color-blue]
- [.heading-style-h4][.text-color-blue]4:00 p.m. to 4:30 p.m. [.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold]BREAK[.text-weight-bold][.text-style-allcaps]
- [.heading-style-h4][.text-color-blue]from 4:30 p.m. to 5:30 p.m. [.text-color-blue][.heading-style-h4]
[.text-style-allcaps][.text-weight-bold] STEP 3 : [.text-weight-bold][.text-style-allcaps] Confirm acquired skills via 3qtz certification
[.text-color-blue][.text-weight-bold]Method used[.text-weight-bold] passing the certification online, Google Form[.text-color-blue]
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